Eggo began where most of life’s best things begin: the kitchen.
1935: San Jose, California
In 1935, Frank Dorsa and his brothers used their mother’s kitchen to create what would later become an internationally beloved brand. Frank had a passion for finding ways to make things easier for people. That passion is what spurred him and his brothers to create a waffle mix that restaurants could use to quickly and easily make delicious waffles for their customers. That mixture would evolve into what the world knows now as Eggo.
Frank saw an opportunity to also help families have their own homemade waffles without the hassle of cooking from scratch. He invented a system by which he made waffles on waffle irons, just like the ones you can find at home, and then flash froze them – thus creating the Eggo frozen waffle.
In the 1970’s, Eggo Waffles became part of the Kellogg family of products and the world witnessed the birth of the famous phrase, “L’Eggo My Eggo.” Eggo grew to become the bestselling frozen waffle in North America – a title it still holds today!
We still hold on to Frank’s desire to make a homemade breakfast quick and easy. That’s why we strive to capture the essence of homemade in every aspect of our food.
Our mixes are made from simple ingredients that you could find in your own kitchen. We even use waffle irons, like those at home, to bring that warm homemade experience: crispy on the outside and fluffy on the inside.