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Mornings are hard, but at least breakfast is an easy win with Eggo.

#HELPMELEGGO WITH EGGO™ CHALLENGE

OFFICIAL RULES

NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. YOU MUST HAVE INTERNET ACCESS AND A DESIGNATED SOCIAL MEDIA ACCOUNT IN ORDER TO PARTICIPATE. VOID WHERE PROHIBITED.

  1. PROMOTION DESCRIPTION: The #HelpMeLEggo With EGGO™ Challenge (the “Sweepstakes”) is a weekly social media Sweepstakes that begins on 2/1/21 at 12:00:00 AM Eastern Time (“ET”) and ends on 3/7/21 at 11:59:59 PM (ET) (the “Promotion Period”).

    Throughout the Promotion Period, eligible entrants will have the opportunity to post a comment on Facebook or Instagram or YouTube (collectively, “Social Media Platforms”) in response to a Kellogg’s® post found on each to share what causes you (the entrant) chaos in the morning (the “Submission”), as more fully set forth below. For purposes of this Sweepstakes, Facebook, Instagram and YouTube are the designated social media platforms. For purposes of these Official Rules, a “Week” is defined as a standard calendar 7-day period beginning on a Monday and ending on a Sunday. There will be two hundred (200) winners in the Sweepstakes (forty (40) winners each Week) that will be randomly selected at the conclusion of each Week of the Promotion Period.

    By participating in the Sweepstakes and posting a Submission using the “Hashtag” (as defined below), each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of the Kellogg Company (“Sponsor”), which shall be final and binding in all respects.

  2. ELIGIBILITY: Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia and are eighteen (18) years of age or older at time of entry. Employees of Kellogg Company, its parent company, their subsidiaries, affiliates, advertising, promotion and other agencies (collectively, the “Promotion Entities”), and their immediate family members and/or those living in the same household of each are not eligible to participate. Void where prohibited by law. All federal, state, and local laws and regulations apply.

  3. HOW TO ENTER:
    1. Facebook Entry. You may enter the Sweepstakes via Facebook by going to https://www.facebook.com/Eggo/videos/908848399926084 (“Sweepstakes Facebook Page”) to log into your Facebook account and see the Kellogg’s® post. Then post your Submission along with the hashtag #HelpMeLeggoEntry (the “Hashtag”) directly on the Sweepstakes Facebook Page as instructed to enter the Sweepstakes. You must be a registered Facebook member to enter via the Facebook method of entry and you MUST include the Hashtag to be eligible as an entry into the Sweepstakes. Facebook account registration and Sweepstakes entry is free.
    2. Instagram Entry. You may enter the Sweepstakes via Instagram by going to https://www.instagram.com/p/CKwmMutAfG3/ to log into your Instagram account and see the Kellogg’s® post. Then post your Submission along with the hashtag #HelpMeLeggoEntry. Submission must be posted to the entrant’s non-private Instagram account and MUST include the Hashtag to be eligible as an entry into the Sweepstakes. You must be a registered Instagram member to enter via the Instagram method of entry. Instagram account registration and Sweepstakes entry is free.
    3. YouTube. You may enter the Sweepstakes by going to https://www.youtube.com/watch?v=sMuF5EDqCXE to log into your YouTube account and see the Kellogg’s® post. Then, post your Submission along with the hashtag #HelpMeLeggoEntry. All entrants that with a YouTube Submission have their contact information populated in their YouTube account profile and MUST include the Hashtag to be eligible as an entry into the Sweepstakes. You must be a registered YouTube member to enter via the YouTube method of entry. YouTube account registration and Sweepstakes entry is free. Entries submitted on YouTube must comply with its Community Guidelines at https://www.youtube.com/howyoutubeworks/policies/community-guidelines/.

    Direct any questions, comments, or complaints regarding the Sweepstakes to Sponsor, not Facebook, Instagram or YouTube. You may enter as often as you wish, but each Submission must be significantly different from previous Submissions from the same entrant.

    Each Submission must meet the following “Submission Requirements” (any Submission that, in Sponsor’s sole and absolute discretion, violates the following criteria will be disqualified):

    • YouTube Submissions must be posted from a social media account with publicity visible contact information; Facebook and/or Instagram Submissions must be posted via an account with publicly accessible Direct Messages; the social media accounts associated with this Sweepstakes can be obtained for free at the respective social media platform or in the applicable app store;
    • If a video is included with any Submission and the video includes any individual other than the entrant, then the entrant must obtain permission from the individual appearing in the video prior to entry of the Submission;
    • Entrant must be the rightful owner of the social media account associated with the Submission;
    • Submission must comply with the social media platform’s terms and conditions as posted on the respective social media platform;
    • Submission must NOT contain any material that infringes or violates any right of a third party including copyright, patent, trademark, trade secret, publicity or other proprietary rights, other than those belonging to Sponsor;
    • Submission must NOT contain subject matter which is, or could be considered, in the sole discretion of the Promotion Entities, obscene, pornographic, violent (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), defamatory, libelous, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g., illegal gambling, underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, hateful, degrading, harassing, or otherwise unlawful, tortious or objectionable;
    • Submission must NOT contain any derogatory references to any of the Promotion Entities.

    Note: Sponsor reserves the right, in its sole discretion, to disqualify any entry in the Sweepstakes if Sponsor views the Submission as potentially infringing or otherwise a violation or potential violation of a third party’s rights or if it deems the Submission to be lacking in taste, quality, or to be otherwise objectionable.

    Entrants understand that they are posting their Submission at their sole risk. Sponsor is not responsible for any claims arising from the Submissions, specifically including, but not limited to, claims for intellectual property infringement and privacy rights violations, as well as violations of the respective social media platform’s terms and conditions.

    Proof of submission is not considered proof of delivery to or receipt of such entry. Furthermore, Sponsor shall have no liability for any entry that is lost, intercepted or not received by the Sponsor.

  4. WINNER SELECTION AND NOTIFICATION: Two hundred (200) winners (forty (40) winners each Week) will be randomly selected from all eligible entries received for the respective Week on or about three (3) days after the end of the Week by Sponsor or its designee, whose decisions are final. Any potential winner will be the entrant of the Submission that is associated with an entry that is randomly selected as a winning entry, subject to eligibility verification. Potential winners will be notified via direct message within seventy-two (72) hours of the random drawing with instructions on how to verify eligibility and claim the prize using contact information provided or collected at the time of entry. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by the potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within two (2) business days of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners in accordance with the above procedure, after which the prize may go unawarded if it remains unclaimed. If any potential winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such potential winner will be disqualified and an alternate winner may be selected.

  5. REPRESENTATIONS AND WARRANTIES/INDEMNIFICATION: Each entrant represents and warrants as follows: (i) the Submission is the entrant’s own original, previously unpublished, and previously unproduced work; (ii) the Submission is wholly original with the entrant; and (iii) the Submission does not and will not violate any applicable laws, and is not and will not be defamatory or libelous. By participating in the Sweepstakes, each entrant unconditionally warrants that his/her Submission complies with and abides by the submission requirements as provided in the Official Rules. Each entrant hereby agrees to indemnify and hold the Promotion Entities, Facebook, Instagram and YouTube harmless from and against any and all third-party claims, actions or proceedings of any kind and from any and all damages, liabilities, costs and expenses relating to or arising out of any breach or alleged breach of any of the warranties, representations or agreements of entrant hereunder.

  6. GRANT OF RIGHTS: Each entrant into the Sweepstakes hereby irrevocably grants to Sponsor, its designees, affiliates, successors and assigns, the non-exclusive, irrevocable, fully paid, universal license to use, copy, sublicense, transmit, distribute, publicly perform, publish, delete or display the Submission and/or in any media now known or hereafter devised including, but not limited to all forms of electronic media, print media and all forms of internet and wireless protocol in perpetuity and throughout the universe for advertising, marketing, publicity and promotional purposes in connection with the Sweepstakes and other promotions. Sponsor shall have the right, in its sole discretion, to edit, composite, morph, scan, duplicate, or alter the Submission for any purpose which Sponsor deems necessary or desirable, and each entrant irrevocably waives any and all so-called moral rights they may have therein.

  7. PUBLICITY RELEASE: By participating in the Sweepstakes, in addition to any other grants which may be granted in any other agreement entered into between Sponsor and any entrant or winner of the Sweepstakes, each entrant irrevocably grants the Promotion Entities and their respective successors, assigns and licensees, the right to use such entrant’s name, likeness, and biographical information in any and all media for any purpose, including without limitation, advertising and promotional purposes, without further compensation, notification, or permission in perpetuity and hereby releases the Promotion Entities from any liability with respect thereto.

  8. PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: Two Hundred (200) Grand Prizes are available (forty (40) prizes each Week of the Promotion Period). Each Grand Prize consists of one (1) box of Kellogg’s® Eggo® product (prize to be awarded in the form of a digital voucher to the winner) / ARV $3.49 each winner. Digital voucher is subject to the terms and conditions associated with its use. Total ARV of all prizes $698.00. Unclaimed prizes will not be awarded. All applicable federal, state, and local taxes on prize are the sole responsibility of the prize winners. Limit one (1) prize per person.

  9. GENERAL: By participating in the Sweepstakes, each entrant agrees that the Sweepstakes Entities (i) shall not be responsible or liable for any losses, damages or injuries of any kind resulting from participation in the Sweepstakes or in any Sweepstakes related activity, or from entrant’s acceptance, receipt, possession and/or use or misuse of any prize, and (ii) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize and specifically disclaim all such warranties, including without limitation, the implied warranties of merchantability and fitness for a particular purpose. The Promotion Entities assume no responsibility for any damage to an entrant’s or any other person’s computer system which is occasioned by participating in the Sweepstakes, or for any computer system, phone line, hardware, software or program malfunctions or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature. Without limiting the generality of the foregoing, Sponsor is not responsible for incomplete, illegible, misdirected, misprinted, late, lost, damaged, stolen, or postage-due prize notifications; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet Service Providers, websites, social media platforms or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, or difficulties, printing errors, clerical, typographical or other error in the offering or announcement of the prize or in any prize notification documents, or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. If, for any reason, the Sweepstakes is not capable of running as planned, including, due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right in its sole discretion to cancel, terminate, modify, suspend or extend the Sweepstakes and, in the event of any termination or cancellation, select any remaining winners from among all eligible, non-suspect entries received prior to the termination or cancellation provide a sufficient number of eligible Submissions have been received. Any attempt by an entrant or any other individual to deliberately undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person in connection with the Sweepstakes, is in violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to disqualify the applicable individual and seek damages and other remedies from any such person to the fullest extent permitted by law. If any provisions of these Official Rules are determined to be invalid or unenforceable, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or unenforceable provision were not contained herein.

  10. GOVERNING LAW/JURISDICTION: ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR SPONSOR IN CONNECTION WITH THE SWEEPSTAKES SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF MICHIGAN WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OF CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS.

  11. PRIVACY: For information about how the Sponsor uses your personal information, please see its privacy policy, located at http://www.kelloggcompany.com/privacy.aspx .

  12. SPONSOR: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

®,™, © 2021 Kellogg NA Co.

THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH FACEBOOK, INSTAGRAM OR YOUTUBE. FACEBOOK, INSTAGRAM AND YOUTUBE ARE COMPLETELY RELEASED OF ALL LIABILITY BY EACH ENTRANT IN THIS SWEEPSTAKES.